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15th July 2015 by Showtime Photo Booth
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What do you get if you put global megastar and an award-winning creative PR team in a Showtime photo booth? A classic TV ad for a number one album, that’s what!

Following the somewhat unexpected, yet phenomenal success of Lionel Richie at this year’s Glastonbury festival, it quickly became obvious that there was a gap in the market for his greatest hits CD. Not satisfied with the traditional blend of video and concert footage, the creative heavyweights at Texture decided to try something different. They contacted us to hire our classic photo booth for the day, and turned it into a mini TV studio. This TV ad for Lionel Richie’s greatest hits is fun, memorable, and highly original. Best of all though, the album jumped straight to number one in the UK charts – Lionel’s first for 23 years. And we’re proud to have been a part of it.

texture.uk.com

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